Stories supports the use of real time marketing, which is used to reach your target audience in the right moments. Posting live during an event or sale can encourage more people to attend, and can also help those who aren't there to experience it feel connected to your business. When we see something that moves, it simply grabs our attention – we want to know what’s going to happen next.
That’s why the narrative of a video is so important. How can I maintain the viewer’s attention from one second to the next?
A while back, I took a short online video copywriting course. The teacher said: “the only purpose of the title is to make you read the subtitle. And the subtitle should make you read the first sentence of the paragraph, and so on.
With video it’s almost the same – seconds are crucial. We scroll through videos on our cellphones, discarding and selecting which ones we will pay attention to in a matter of seconds. With that said a single video is not as powerful as a video with a story.
I’ve learned that in order to capture people’s attention, there is nothing better than to start by saying,“let me tell you a story”. It’s like a magnet for our brains.
By 2019, global consumer Internet video traffic accounted for 80% of all consumer Internet traffic
Facebook generates 8 billion video views per day on average
YouTube reports that mobile video consumption is rising by 100% every year
55% of people watch videos online every day
Social video generates 1200% more shares than text content and image content combined
90% of users say that product videos are helpful in the decision-making process
Including a video on a landing page can increase conversion rates by 80%
“Do you have a design in mind for your video blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style video blog - there’s a stunning layout for everyone.”
Create Relevant Content
Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content.
Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.